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These two articles present to me a question of focus. When you are in school, where should your attention be directed? The Forbes author makes a solid point by stressing the importance of doing your best and being diligent. He even states that the student he hires needs to be "a smart enough person to learn the job." My take home from this is, show up, work hard, do your best, seek help to do better, and while you're at it, take time to enjoy the experience.
The study by Millennial Branding has value as well by advocating that students think forward to their career. My blend of this advise with the Forbes article would sound like this--take advantage of all the resources that you have on campus including your professors, network in person and on line, seek out connections that will help you grow and mature as a professional, be proactive about your life, think 21st Century.
For the student in the STEM fields this means find a way to experience science, technology, engineering and mathematics. Maybe this is an internship or a volunteer job. Perhaps you can join an professional organization that focuses on your field of interest. You can't simply sit in a classroom and learn STEM; you must experience STEM. How do you find these opportunities? Re-read the paragraphs above. Be proactive; find a way!